ANOIXTO ΜΒΑ Bιβλιογραφία για την εταιρική επικοινωνία

* Dennis L. Wilcox, Glen Τ. Cameron, Philip Η. Ault, Warren Κ. Agee
(2003) Public Relations: Strategies and Tactics, Allyn &
Bacon, Pearson Education.

* Otis Baskin, Craig Aronoff, Dan Lattimore (1997) Public
Relations: The Profession and the Practice, McGraw Hill.

* Krishnamurthy Spiramesh, Dejan Vercic (2003) The Global Public
Relations Handbook, Theory Research and Practice, Lawrence Erlbaum
Associates, Publishers – London.

* Smith D. Ronald (2002) Strategic Planning for Public
Relations, Lawrence Erlbaum Associates, Publishers – London.

* Robert L. Heath, Gabriel Vasquez (2001) Handbook of Public
Relations, Sage Publications.

* William Mallinson (1996) Public Lies and Private Truths, An
anatomy of Public Relations, Cassel, London and New York (2000,
Leaderbooks).

* Scott Μ. Cutlip, Allen Η. Center, Glen Μ. Broom (1994) Effective
Public Relations, Prentice Hall International Editions.

* Courtland L. Bovee, John V. Thill, Barbara Ε. Schatzman (2003)
Business Communication Today, Prentice Hall.

* Alison Theaker (2004) Public Relations Handbook, Routledge.

* Michael Bland (2000) Effective Media Relations: How to Get
Results, Kogan Page.

* Amanda Barry (2002) PR Power: Inside Secrets from the World
of Spin, Virgin Business Guides, Virgin Books.

* David Μ. Dozier, Larissa Α. Grunig, James Ε. Grunig (1995)
Manager’s Guide to Excellence in Public Relations and Communication
Management, Lawrence Erlbaum Associates.

* Sandra Oliver (2001) Public Relations Strategy: Α Guide to
Corporate Communications Management, Kogan Page.

* Angela Murray (2005) PR, Teach Yourself.

* Al Ries, Laura Ries (2004) The Fall of Advertising and the Rise of
PR, HarperCollins.

* Richard Laemer (2003) Full Frontal PR: Getting
People Talking About You, Your Business, or Your Project,
Bloomberg Press.

* Anne Gregory (2000) Planning and Managing a PR
Campaign: Α Step-by-step Guide, Kogan Page.

* Andy Green (2001) Creativity in Public Relations, Kogan Page.

* Michael Levine (2003) Guerrilla PR Wired: Waging a
Successful Publicity Campaign Online, Offline and Everywhere in
Between, Contemporary Books.

* Stuart Ewen (1998) PR: Α Social History of Spin,
Basic Books.

* David Philips (2001) On-line Public Relations, Kogan Page.

* Penny Haywood (1998) DIY PR: The Small Business
Guide to Free Publicity, Β.Τ. Batsford.

* Shel Holtz (2003) Corporate Conversations: Α Guide to
Crafting Effective and Appropriate Internal Communications, Amacom.

* David Bernstein (1986) Company Image and Reality: Α
Critique of Corporate Communications, Thomson Learning.

* Philip J. Kitchen, Don Ε. Schultz (2001) Raising the Corporate
Umbrella: Corporate Communications in the Twenty-first Century,
Palgrave Macmillan.

* Ν. Langford – Wood,(2002) Critical Corporate Communications:
Α Best Practice Blueprint (Fast Track), John Wiley and Sons Ltd.

* Stephen W. Littlejohn, Roberta Gray (1996) Learning and Using
Communication Theories: Α Student Guide for Theories of Human
Communications, Wadsworth Publishing Co.

* Pamela J. Shoemaker, Stephen D. Reese (1995) Mediating the
Message: Theories of Influences on Mass Media Content, Pearson
Education.

* Paul Copley (2004) Marketing Communications Management:
Concepts and Theories, Cases and Practices, Butterworth
Heinemann.

* Stephen W Littlejohn (1998) Learning and Using Communication
Theories: Α Student Guide for Theories of Human Communications,
Wadsworth Publishing Co.

* David Deacon, Mike Pickering, Peter Golding, Graham Murdock (1999)
Researching Communications, Hodder Arnold.

* Chris Fill (2003) Integrated Marketing Communications (CIM
Coursebook S.), Butterworth Heinemann.

* Alison Cheeseman, Maggie Jones (2004) Customer
Communications in Marketing (CIM Coursebook S.), Butterworth-Heinemann.

* Ρ.R. Smith, Jonathan Taylor (2001) Marketing Communications:
An Integrated Approach, Kogan Page.

* Alan Amberg (January 1995) Creating a Visual That’s Worth 1,000
Words, Public Relations Tactics.

* Peter Η. Lewis (January 2, 1996) Home Pages Never Die; You
Must Kill Them, New York Times.

* Dennis L. Wilcox (2001) Public Relations Writing and Media
Techniques, Addison Wesley Longman.

* Karen S. Miller (1998) The Voice of Business: Η&Κ and
Post-War PR, Chapel Hill: University of North Carolina.

* David Μ. Dozier (1995) Manager’s Guide to Excellence in Public
Relations and Communication Management, Lawrence Erlbaum Associates.

* Ε.W. Brody, Gerald Stone (1989) Public Relations Research,
Praeger.

* Robert Kendall (1996) Public Relations Campaign Strategies,
Harper Collins.

* Guido Stempel, Bruce Westley (1995) Research Methods in Mass
Communications, Englewood Cliffs, Prentice Hall.

* Glen Broom, David Dozier (1990) Using Public Relations
Research, Englewood Cliffs, Prentice Hall.

* Mary Guffey (2002) Business Communication: Process and
Product, South Western College Publishing.

Χρήσιμα Web links

* PR Watch: www.prwatch.org

* Public Relations Resources: www.publicrelationsresources.com

* Online Public Relations: www.online-pr.com

* PR Week: www.prweekus.com

* International Association of Business Communicators: www.iabc.com

* International Public Relations Association: www.pranet.org

* Institute for Public Relations (United States): www.instituteforpr.com

* Public Relations Society of America: www.prsa.org.